Digital marketing is the practice of promoting products and services through digital channels such as search engines, social media, email, and websites. It involves strategies like SEO, content marketing, and PPC advertising to attract and engage customers online. By leveraging data analytics, digital marketing allows businesses to target specific audiences and measure the effectiveness of their campaigns. This field is essential for businesses seeking to thrive in the digital age, offering a cost-effective way to reach a global audience. Through continuous innovation and adaptation, digital marketing remains a dynamic and ever-evolving discipline.
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